Jacksonville, FL · Digital Marketing & Development

Digital Marketing, Built by a Developer

Two decades building the web, now helping nonprofits, small businesses, and real estate agents grow online — with the technical depth most marketing shops don’t have.

What I do

Three ways I help organizations grow

Digital Marketing

Google Ads management, SEO, website management, and growth strategy for businesses that want to be found.

Web & Software Development

Custom websites, integrations, and applications — not just templates. Hands-on development experience from PHP to modern cloud APIs.

Nonprofit Digital Strategy

Direct experience helping nonprofit organizations connect technology, donor data, and outreach to hit their giving goals.

About

Hi, I’m Michael Roten.

I’m a Jacksonville-based developer and digital strategist with 20+ years building software and marketing systems for organizations of every size — from self-employed contractor work to leading IoT delivery for a Fortune 500 manufacturer. Today I bring that experience to RotenDigital’s clients.

20+

years building software and the web

20+

custom websites and CMS builds

Scrum

Certified Scrum Master, Product Owner & SAFe® 5

Google

Digital Marketing & E-Commerce certified

Where this experience comes from

Real projects. Real organizations.

National rebrand

Led a national rebrand and website relaunch for Tax Defense Network, a tax-relief consulting firm.

Fortune 500 IoT

Directed IoT software delivery for Eaton Corporation across Linux platforms and cloud APIs.

Nonprofit digital

Currently Digital Services Lead at Relate Consulting, supporting nonprofit clients’ marketing and digital strategy.

20+ custom builds

Built 20+ custom websites and content management systems as an independent contractor.

FAQ

Common questions

Is a Google Ads campaign worth it for a small business?

Usually, yes — when it’s set up well. Ads put you at the top of search results for the exact things customers are looking for, and you only pay when someone clicks. The key is tight targeting and ongoing management so budget isn’t wasted.

Can I start with a small budget?

Absolutely. You decide what you’re comfortable spending each month. We start focused, measure what works, and scale up only what’s producing results.

Do you work with nonprofits?

Yes — it’s a big part of what I do. I work with nonprofits on websites, Google Ads (including Google Ad Grants), SEO, and connecting donor systems to their outreach.

What makes RotenDigital different?

Most marketing shops hand off anything technical. I’ve spent 20+ years writing code and leading software delivery, so the website, tracking, integrations, and campaigns are all handled by the same person.

Ready to grow online?

Tell me where you want your business or nonprofit to be in a year. I’ll map out how to get there — websites, search, ads, and the systems behind them.